AirAsia Group

Senior Executive, Communications

Editorial & Insights, Group Communications

April 2019 - June 2020

Part of AirAsia's Group Communications, delivering effective media management alongside the development and implementation of multi-channel PR and communications strategies on top media relations and press office functions.

The Editorial and Insights Executive is part of the AirAsia Group communications team. The team deliver effective media management alongside the development and implementation of multi-channel PR and communications strategies, and provide governance and support to AirAsia's regionally based PR and Communications teams.

Responsibilities:

• Responsible for media relations, press office functions including; preparing and reviewing press materials (press releases, press alerts and statements), social media outreach and group-wide media coverage reporting.

• Responsible for the preparation of presentations, articles, and thought leadership commentary to be pitched to external media and published on AirAsia owned media channels.

• Identify media and interview opportunities for key AirAsia spokespeople.

• Manage internal and external agency relationships and deliverables.

• Support key communications programs and engagement activities to raise AirAsia’s profile, enhance and protect its reputation, and increase share of voice.

• Maintain a calendar of activities and regularly communicate to stakeholders on key group-wide PR and corporate communication initiatives to keep them informed and engaged on the communications agenda.